Exactly, this is essentially a 'free market' vs 'command economy', the free market has inefficiency in lots of individual actors doing the same thing at varying

Exactly, this is essentially a 'free market' vs 'command economy', the free market has inefficiency in lots of individual actors doing the same thing at varying levels of success. The command economy has inefficiency from a weaker link between product fit and success. In most of the cases we see that better results are seen in terms of product quality through the free market. There are cases where the commmand economy works better - well understood problems where success is easily measured, but I think UIs are about as far away from that as I can imagine.