>A good example would be all the money spent trying to find a cure for baldness. Imagine if the funds were directed elsewhere if there weren't so many people wi

>A good example would be all the money spent trying to find a cure for baldness. Imagine if the funds were directed elsewhere if there weren't so many people willing to spend money curing baldness. Both of the currently approved drugs for baldness -- finasteride and minoxidil -- were originally designed for other purposes: BPH and ulcers respectively. The actual research effort spent to find a "cure for baldness" is not that large. Plus, androgenetic alopecia is a likely symptom of prediabetes[1,2]; to that end, "high consumption of fresh vegetables" has been found to reduce the risk by more than half[3] and so research on baldness is not necessarily about hair loss per se. 1: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5073072/ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5073072/ 2: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6340244/ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6340244/ 3: https://link.springer.com/article/10.1007/s00403-017-1799-z https://link.springer.com/article/10.1007/s00403-017-1799-z