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I never made the connection with Ryder trucks, that's an interesting one. It's sort of a reverse Q-tip effect, where instead of your brand being generically ass
by smhinsey 16y ago
I never made the connection with Ryder trucks, that's an interesting one. It's sort of a reverse Q-tip effect, where instead of your brand being generically associated with your product, it's associated with the worst possible thing it could be used for. Few products have been so spectacularly misused as to warrant such treatment.
Anyway, my personal favorite has always been Philip Morris turning into Altria Group. I can just imagine the meeting where they came up with that one: "you know what, fuck it, let's just make up a nice sounding word."
- megablast 16y agoSome people get paid a lot of money to come up with names like Altria.
- getsat 16y agoI mentally associate Altria with altruism when I come across it, which is probably the intent.
- deleted 16y ago[deleted]
- smhinsey 16y agoOh definitely. I am sure they laughed all the way to Tahiti after they cashed their well-earned bonus check after that one.
- pnathan 16y agoNow that's a job I'd want. Me and my n-gram generator. =)