I think you may be under a misapprehension here. Every major series I've been involved with has been very successful indeed - Google 'em. ;) But they could hav

I think you may be under a misapprehension here. Every major series I've been involved with has been very successful indeed - Google 'em. ;) But they could have been even more successful - for example, if I'd implemented the techniques I talk about in the article. That's my point. (Perhaps they'd even have been more successful with visually slicker sites - but the belief that a prettier site automatically equals better conversions is a reasonably well-known business fallacy.)