The problem appears to be that it's not clear this money is actually "theirs" (the businesses), customers intending to donate via Go Fund Me through Yelp likely

The problem appears to be that it's not clear this money is actually "theirs" (the businesses), customers intending to donate via Go Fund Me through Yelp likely think they're actually giving money straight to the business when they're not, and businesses have to "claim" it later on (and yelp seems to have done a not-perfect job of letting them know about the whole thing). I think what's happening here is that Yelp's already toxic relationship with bars/restaurants in general is operating these owners' priors on what the intent of the whole endeavor was. "Fk all these people" might be rude but I'm going to suspend my usual condemnation of otherwise unjustified outrage right now, for obvious reasons.