It's easy to miss the data processing and storage story. It potentially sounds like a fascinating story of vertically integrating to make your processing, cloud

It's easy to miss the data processing and storage story. It potentially sounds like a fascinating story of vertically integrating to make your processing, cloud storage, data management (of huge amounts of data) more attractive compared to competition. Also the companies/organizations that this will be interesting to (think defence) are likely to have large overall budget for other cloud services. Well played Amazon!