It might be as simple as there as tens of thousands of 18 year olds ready to fill existing Bachelor’s programs straight out of High School. The financing for th

It might be as simple as there as tens of thousands of 18 year olds ready to fill existing Bachelor’s programs straight out of High School. The financing for that is low hanging fruit, they can use their federal aid or loans to pay for several semesters (whether they pass or fail). This stream of cash is easy money, new adults and their parents are expected to spend their time and money on this from a cultural standpoint. There’s nothing to switch up in this business model. Now take a Master’s program. Most people are done with college and are working full time. If you seriously want their business, you better offer them every flexibility in the world. It’s a whole different game. One group is literally groomed to hand you money, often not even their own. The latter is a group that is no longer part of that setup and will make an independent decision based on a variety of factors.