"Do things that don't scale" is about differentiating yourself by throwing people hours at a problem. This is the opposite of what Google does. I'd rather they

"Do things that don't scale" is about differentiating yourself by throwing people hours at a problem. This is the opposite of what Google does. I'd rather they work on doing support that doesn't scale, as opposed to figuring out how to do a joke that doesn't usually scale Also that quote was about leveraging being able to do things that don't scale when you only have 100 customers, because that's something large companies like Google can't compete with you on, because by definition they can't do things that don't scale unless it's some skunkswork project