4 ms·

Good advice. I never realized the author didn't write the headline/subhead - I love writing headlines and subheads. Noted for all future writing contracts.

• _delirium 16y ago
  I think it's fairly standard in journalism (both newspapers and magazines). A lot of bigger magazines and newspapers have a full-time headline writer who basically does only that, possibly along with some related headline-ish tasks like pulling out those random quotes from the article that get printed in large font in insets.
  • stcredzero 16y ago
    Newspapers and magazines also have a stake in their own brand, image, and "feel." They also have a stake in the marketability of their product, or their own idiosyncratic view of such, which in this context would be your essay/article.
  • jacques_chester 16y ago
    I used to work at a newspaper. This person is known as the "subeditor". They also have influence on page layouts in their section, so they have the power to highlight or bury some stories.
• dave1619 16y ago
  What was your original title?
  • Confusion 16y ago
    I'm guessing the one on the 37signals blog: How to get good at making money
    • mchafkin 16y ago
      Just an FYI to those who haven't seen it in print: "How to Get Good at Making Money" is the cover-line we used for the hard-copy.