As others have mentioned, the important thing is to start. Build something and get it in front of potential customers, figure out what is wrong about it and rev

As others have mentioned, the important thing is to start. Build something and get it in front of potential customers, figure out what is wrong about it and revise. But these helped me as I built a SaaS startup over the last few years: Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It https://www.amazon.com/dp/B07PPW5V9C/ref=cm_sw_em_r_mt_dp_U_MR7FEbF70RKFY https://www.amazon.com/dp/B07PPW5V9C/ref=cm_sw_em_r_mt_dp_U_... The Challenger Sale: Taking Control of the Customer Conversation https://www.amazon.com/dp/B07SLDD5YV/ref=cm_sw_em_r_mt_dp_U_OU7FEbJZVWDDM https://www.amazon.com/dp/B07SLDD5YV/ref=cm_sw_em_r_mt_dp_U_... Deep Work: Rules for Focused Success in a Distracted World https://www.amazon.com/dp/B0189PVAWY/ref=cm_sw_em_r_mt_dp_U_bW7FEbXWNA32R https://www.amazon.com/dp/B0189PVAWY/ref=cm_sw_em_r_mt_dp_U_... Who: The A Method for Hiring https://www.amazon.com/dp/B001H97LVO/ref=cm_sw_em_r_mt_dp_U_sX7FEb0G7NCQM https://www.amazon.com/dp/B001H97LVO/ref=cm_sw_em_r_mt_dp_U_... The Brain Audit: Why Customers Buy (And Why They Don't) https://www.amazon.com/dp/B0149NJXMO/ref=cm_sw_em_r_mt_dp_U_uY7FEb7PC5S87 https://www.amazon.com/dp/B0149NJXMO/ref=cm_sw_em_r_mt_dp_U_... I have more recommendations as well but they might just be distractions until you get started.