”They are in the same trap as traditional car manufacturers are with combustion engine cars. The profits are in the established technology, yet the writing is o

”They are in the same trap as traditional car manufacturers are with combustion engine cars. The profits are in the established technology, yet the writing is on the wall for the new technology. You know where the market is going eventually, but for sure you don't want to disrupt your current revenue stream until the new technology is really ready to replace the old one.” I think that’s it. But it seems they are catching up very quickly now. The upcoming EOS R5 looks like a very good camera.