do end users of google pay for adwords? i sometimes don't understand this b2b-b2c stuff when trying to find next google. (next google in terms of 'huge succes

do end users of google pay for adwords? i sometimes don't understand this b2b-b2c stuff when trying to find next google. (next google in terms of 'huge success', but not in terms of 'search' or 'web 2.0 company')