You might be giving it more autonomy as a unit to operate than possible as a unit within a larger organization. Letting it operate as its own company with it's

You might be giving it more autonomy as a unit to operate than possible as a unit within a larger organization. Letting it operate as its own company with it's own revenues and statements and all is also good for investors for greater transparency (why Google restructured to become alphabet for example). They might divest it or have it IPO separately (and it sounds like they are trying to simplify their business so that might be in the works) but just giving it the full freedom to operate as its own company might be worth it in its own.