I’m pretty sure this happens. When I was doing work with NetSuite, my roommate (who has no interest in anything remotely related to enterprise software, and do

I’m pretty sure this happens. When I was doing work with NetSuite, my roommate (who has no interest in anything remotely related to enterprise software, and doesn’t have any other devices that could have been listening in) started getting ads for them on his laptop. It makes sense for them to target by IP, so if one person in an office is researching the product they can start targeting the entire office and maybe get their ad in front of an exec who can make a purchasing decision.