Researching a 'myriad of products' takes its own time, perhaps not usefully if you're dealing with heaps of 'unanticipated shit' in a time of crisis. Zoom is w

Researching a 'myriad of products' takes its own time, perhaps not usefully if you're dealing with heaps of 'unanticipated shit' in a time of crisis. Zoom is well known, so people are likely to try it early in the process. If it works they may choose to move on to other things. This may not be the perfect process in the abstract, but in reality it's practical.