Bad publicity doesn't matter if it's not remembered. How many people remember Target's data breach? How many people remember Home Depot's data breach? What abou

Bad publicity doesn't matter if it's not remembered. How many people remember Target's data breach? How many people remember Home Depot's data breach? What about T.J. Maxx? What about Sony's Playstation Network? What about Michael's [1]? Or P.F. Chang's [2]? Or IHG Hotels [3]? At this point, it's easier to name companies that have not been breached. And yet, despite every year bringing news of yet another breach of credit card data or other personal information, there are approximately zero long-term consequences. Consumers quickly forget, and are only reminded if they get a notice of a class-action settlement 5 or 6 years later for a paltry amount per customer. [1]: https://www.nytimes.com/2014/04/19/business/michaels-stores-confirms-breach-involving-three-million-customers.html?_r=0 https://www.nytimes.com/2014/04/19/business/michaels-stores-... [2]: https://www.usatoday.com/story/money/business/2014/06/13/pf-changs-data-breach/10413015/ https://www.usatoday.com/story/money/business/2014/06/13/pf-... [3]: https://www.reuters.com/article/us-hotels-cyber-idUSKCN10P0ZM https://www.reuters.com/article/us-hotels-cyber-idUSKCN10P0Z...