To pile on to that, there haven't been any ongoing consequences for Equifax as a result of the breach. They're still one of the "big 3" credit reporting bureaus

To pile on to that, there haven't been any ongoing consequences for Equifax as a result of the breach. They're still one of the "big 3" credit reporting bureaus. They're still used by lots of banks, mortgage originators, apartments owners, car dealerships, etc. to assess people's credit ratings. This applies to other companies that have suffered large-scale data breaches. What were the consequences to Target, T.J. Maxx, or Home Depot for their data breaches? Did they suffer a meaningful loss in market share as a result of their lax security? Heck, I would be surprised today if many customers even remembered that these retailers had a data breach, much less factor that into their decision to shop at those places. It's to the point where, if I see a publicly traded firm suffer a major data breach, I almost want to buy stock in it, knowing that the price will dip temporarily due to whatever one-time fees the firm pays out, but will rapidly return to pre-breach levels as consumers forget that the company leaked their personal information like a sieve.