It's true. Most people are very averse to throwing away food, so they'll force themselves to eat the cookies they don't like before they go back to the store to

It's true. Most people are very averse to throwing away food, so they'll force themselves to eat the cookies they don't like before they go back to the store to buy the non-lowfat ones again (if they're even being produced anymore), meaning you've just associated multiple bad memories with your brand. Not a great move.