It's not. There are some HEB locations that are better outfitted and have lots of ritsy items, but others with more staples and concrete floors that focus on lo

It's not. There are some HEB locations that are better outfitted and have lots of ritsy items, but others with more staples and concrete floors that focus on lower-income communities. (The way they adapt to neighborhoods is pretty neat. Their downmarket stores seem utilitarian, not run down.) They are price-competitive with mainstream stores on the whole, not Whole Foods etc.