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Another related urban legend in the marketing world, the flip side of this anecdote: A low-calorie, healthy soda called "Tab", sold in the USA in the 70s, once
by rendall 7y ago
Another related urban legend in the marketing world, the flip side of this anecdote: A low-calorie, healthy soda called "Tab", sold in the USA in the 70s, once sold a version that actually tasted good (Tab Orange). Sales stalled. It turned out that the people who wanted to drink Tab didn't want it to taste good. They wanted to feel healthy and virtuous. If it tasted good, they would not feel like they were sacrificing for health. They later repackaged Tab Orange as Fanta Zero, and it did well.
- teruakohatu 7y agoHere in New Zealand they just launched Coke Zero Orange. Looks like Coke, tastes like Fanta. I am pretty sure it is just Fanta Zero minus orange dye plus whatever they dye Coke with.