I hate these things too - invariably they also mean "more sugar", "more unsustainable palm oil", "more hydrogenated fat", "more corn starch", "more E-numbers",

I hate these things too - invariably they also mean "more sugar", "more unsustainable palm oil", "more hydrogenated fat", "more corn starch", "more E-numbers", or just "more random old shit you've never even heard of!".