3 ms·
> "There's your problem. It doesn't matter what something tastes like in blind tastings, if you put "low in fat" or any other health indicators on the packaging
by hu3 7y ago
> "There's your problem. It doesn't matter what something tastes like in blind tastings, if you put "low in fat" or any other health indicators on the packaging you'll make the contents taste worse".
Well we've trained our mental models to believe that healthier food has a greater chance to taste worse. And rightly so because it usually does.
- vharuck 7y ago>And rightly so because it usually does. True. And this is being a rational consumer. The cookies may taste the same, but I don't want to risk my money and pantry space to find out.
- viklove 7y agoIt's true. Most people are very averse to throwing away food, so they'll force themselves to eat the cookies they don't like before they go back to the store to buy the non-lowfat ones again (if they're even being produced anymore), meaning you've just associated multiple bad memories with your brand. Not a great move.
- vekker 7y ago> And rightly so because it usually does. Does it? I don't agree, I think this is a matter of what you're adapted to. I think it also depends on what you view as "healthy". I don't see the processed foods advertised as "low fat" or "low sugar" or whatever as the "healthy foods", for me a healthy diet consists of fruits & veggies, nuts & seeds, starchy foods, and a small amount of meat & diary products. Everything else you can do without basically. Except chocolate of course :) Once adapted, "non-healthy" processed stuff will taste awfully dirty.