Thanks! Our models are calibrated first using transaction data, then by layering in other types of usage. Acquisition channel is then looked at to see which s

Thanks! Our models are calibrated first using transaction data, then by layering in other types of usage. Acquisition channel is then looked at to see which sources drove the customers with the highest lifetime values. As for data in/out: we integrate directly with a number of recurring billing and shopping cart platforms or we can take simple log file inputs.