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I'm interested in learning more about how customers are modelled. Transaction history, # support cases, usage patterns; these will be more informative than acq
by b0b0b0b 16y ago
I'm interested in learning more about how customers are modelled. Transaction history, # support cases, usage patterns; these will be more informative than acquisition channel. But then there's the matter of getting data into and out of Custora. Looks really cool, guys.
- pospischil 16y agoThanks! Our models are calibrated first using transaction data, then by layering in other types of usage. Acquisition channel is then looked at to see which sources drove the customers with the highest lifetime values. As for data in/out: we integrate directly with a number of recurring billing and shopping cart platforms or we can take simple log file inputs.