B2B isn't as sexy, but in many cases it's a surer way to profitability, albeit without all of the magazine cover hoopla. You may not have 100 million users and

B2B isn't as sexy, but in many cases it's a surer way to profitability, albeit without all of the magazine cover hoopla. You may not have 100 million users and burn through millions of dollars before reaching profitability.