It's really in response to a confused, ad-hoc web privacy model that has never been designed and is simply incrementally patched over time in response to compla

It's really in response to a confused, ad-hoc web privacy model that has never been designed and is simply incrementally patched over time in response to complaints from an equally confused, directionless and visionless 'privacy warrior' subculture. Mobile apps suffer these kinds of problems far less, partly because it's understood that actually mobile users don't install apps then get upset about "tracking", in fact, the vast majority of apps will want you to sign in to some sort of account and those that don't will be using ad networks to fund themselves, that users understand and accept this and that throwing up permissions screens doesn't achieve much because users will typically grant the permissions. Privacy on mobile platforms is more about stopping activity the average user would recognise as illegitimate spying - turning on cameras and microphones to feed conversations to angry ex-girlfriends, that sort of thing. If the web's architecture had some sort of coherent view on how the tension between users, content providers and advertisers should work, then we wouldn't see this steady endless churn of app-breaking API changes. Everyone would know the rules of the road and there'd be way less tension as a result. Mobile platforms aren't quite there because they were designed with security architectures that were then pressed into service as ad-hoc privacy architectures, but they're still far more coherent on the topic than the web.