I can't see why this is so groundbreakingly different to what iOS already does? The only benefit is that it isn't modally covering the entire screen. It's stil

I can't see why this is so groundbreakingly different to what iOS already does? The only benefit is that it isn't modally covering the entire screen. It's still obscuring part of it though. Notifications in iOS do feel like an afterthought but this isn't much better and it definitely isn't a leap forward in mobile notification technology.