When you use Apple Maps, Apple doesn't know who you are, where you go. There's not even a way to sign in. It's not incompetence. When you request a route, your

When you use Apple Maps, Apple doesn't know who you are, where you go. There's not even a way to sign in. It's not incompetence. When you request a route, your iPhone breaks up the request into separate, unrelated segments so Apple doesn't even know your total route. They've done work to avoid tracking you. Call it a "marketing ploy" or "altruism" or whatever, but the fact is that Google wants to know where you go, and Apple doesn't.