Completely different tact here: I want you to think about people’s favorite ads. Many people have consciously chosen favorite ads—like Budweiser commercials or

Completely different tact here: I want you to think about people’s favorite ads. Many people have consciously chosen favorite ads—like Budweiser commercials or some of the Geico series or Flo from Progressive Insurance or the entire joke that the ads are better than the Super Bowl or “ MailKimp” from Serial or a million other things. People line their dorm rooms with vodka ads from magazines or Apple print ads. Many more things are ads but not consciously perceived as ads, like the Hollywood sign or Instagram influencers, or Rolex watches, or in your example the BMW logo. What do people’s favorite ads all have in common? No one likes targeted ads. At best, people like when you do a search and get geographically relevant results. But that’s not even tracking, just IP location. Everyone loves ads but no one likes targeted ads.