The "gives start fund cash to charity" title is just great marketing (like the campaign itself.) - Corporations get tax deductions for donations to nonprofits

The "gives start fund cash to charity" title is just great marketing (like the campaign itself.) - Corporations get tax deductions for donations to nonprofits too, so this won't cost the full 150k. And this will get far more than 15k signups, since people will keep signing up because of this splash long after the 150k is gone. So really, profit = (@$20/month "revenue", 5% on top of credit card fees) $1/customer/month. Real cost/user will likely be less than $5, so if LTV/user is $5 or more, this is worth it on the $$ alone. - Donorschoose.org, one of the web-savviest nonprofits around, gives out gigantic quantities of $25/$50/$100/etc "gift cards" to basically anyone who asks for them who'll bring them good PR. (They also get large retail chains to give them out as prizes.) These cards are funded by outside donors, and they collectively bring in huge amounts of buzz and new donors (who end up donating more than the base amount on the card.) This is the for-profit twist on that... SwipeGood could likely get anyone who supports them (e.g., their investors) to put up money that [the investors] "would have given to charity anyway" for future stunts like this. Great idea.