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"SwipeGood rounds up all of your credit card purchases to the nearest dollar and allows you to donate the difference to the charity of your choice. It's the eas
by icode 16y ago
"SwipeGood rounds up all of your credit card purchases to the nearest dollar and allows you to donate the difference to the charity of your choice. It's the easiest way to give to charity!"
I guess that nobody ever invented a stranger and more complicated way of transfering money. Calling it "the easiest way" is really... well.. interesting.
- ericflo 16y agoThe reason it's easy is because you set it up and then you can just forget about it, and then you're doing good things for charity.
- icode 16y agoWhats the advantage over typing a money transfer order in the online interface of your bank?
- huangm 16y agoMost people behave differently in "near-mode" and "far-mode". I'm more willing to commit to donate $20 to charity 6 months from now, than I am to cough up a $20 this instant. SwipeGood (and BoA's keep the change program) try to short-circuit this cognitive bias by getting you to commit now, but pay incrementally.
- SteliE 16y agoGiving away your "loose change" for charity is an idea that has been around for a very long time and resonates very well with people. SwipeGood just makes this model scale with all your purchases since you sign up with your card. It's easy because people don't have to think about "how much" & "when" to give which means we take away friction from the process of giving. Our users as well as our charity partners LOVE it :)
- icode 16y agoSure, the users like it.. otherwise they would not have become your users. And sure your charity partners like it. Who wouldnt like to get money? But "easy"... typing a money transfer order in the online interface of my bank is easy. Giving away ~50cent everytime I use my credit card is a much more complex thing. How much do you keep from that money? Is there something about your business model anywhere?
- SteliE 16y agoIt's easier because you don't have to make a decision what the right amount is and you can give proportionally to your spending! Reg our bm: SwipeGood uses 5% of each monthly donation to cover operational costs and 2.5% to cover the cost of third-party fees such as credit card processing.
- deleted 16y ago[deleted]
- nir 16y agoI don't get the criticism. Actually seems like one of the most interesting YC startups yet, IMHO. A simple proposition for the user and the charity, and a simple revenue model built in.