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I'm confused why you would say both that browsers should block all ads by default and that most forms of advertising are totally fine? > I’m even favor of targ

by jefftk 7y ago

I'm confused why you would say both that browsers should block all ads by default and that most forms of advertising are totally fine? > I’m even favor of targeted advertising so long as it’s targeted to the content demographics instead the literal individual following them around Then you might like FLoC (https://github.com/jkarlin/floc https://github.com/jkarlin/floc) and TURTLE-DOV (https://github.com/michaelkleber/turtledove https://github.com/michaelkleber/turtledove). These are both ways of implementing targeted advertising without letting the advertiser or ad network follow you around.

Spivak 7y ago
Because internet ads are not most ads. If it's attached to an ad exchange or runs any code client side we're firmly in the "not fine category." Types of ads that I don't like but I won't be up in arms about from a security perspective. * Paying for sponsored reviews. * Affiliate links and partnerships. * Paying promoters and influences to push your product. * "One way broadcasts" like billboards, commercials, magazines. * In house ads like Kroger sending you coupons based on your purchase history at Kroger. * Corporate press events like E3. * Paying to post on the community billboard. * Paying have a booth at professional/enthusiast conferences/trade shows. * Stuff like E3/NintendoDirect/PAX/BlizzCon. * Selling air time on radio, podcasts, online videos. * Sponsored articles/announcements on blogs/news sites. * Native advertising a la Buzzfeed where they would get paid to write a listical "top 10 things you should order off the secret menu at Taco Bell." * Generic direct mailings and coupon books. * Paying employees to suggest and guide customers through the sale provided they're upfront about it. I've seen Lululemon do it somewhat tastefully on Reddit when people post topics looking for recommendations. But ads that come from ad networks/exchanges are nothing like these while simultaneously being the bulk of what ad blockers actually block. So I don't see it as a contradiction. The kinds of ads that ad blockers block aren't usually these and are instead are the spyware/malware kind.

by jefftk 7y ago

Spivak 7y ago

Because internet ads are not most ads. If it's attached to an ad exchange or runs any code client side we're firmly in the "not fine category." Types of ads that I don't like but I won't be up in arms about from a security perspective. * Paying for sponsored reviews. * Affiliate links and partnerships. * Paying promoters and influences to push your product. * "One way broadcasts" like billboards, commercials, magazines. * In house ads like Kroger sending you coupons based on your purchase history at Kroger. * Corporate press events like E3. * Paying to post on the community billboard. * Paying have a booth at professional/enthusiast conferences/trade shows. * Stuff like E3/NintendoDirect/PAX/BlizzCon. * Selling air time on radio, podcasts, online videos. * Sponsored articles/announcements on blogs/news sites. * Native advertising a la Buzzfeed where they would get paid to write a listical "top 10 things you should order off the secret menu at Taco Bell." * Generic direct mailings and coupon books. * Paying employees to suggest and guide customers through the sale provided they're upfront about it. I've seen Lululemon do it somewhat tastefully on Reddit when people post topics looking for recommendations. But ads that come from ad networks/exchanges are nothing like these while simultaneously being the bulk of what ad blockers actually block. So I don't see it as a contradiction. The kinds of ads that ad blockers block aren't usually these and are instead are the spyware/malware kind.