Found a few aspects of this article frustrating. First, the linked "study" isn't a study at all, it's a summary written for public consumption. Second, we get

Found a few aspects of this article frustrating. First, the linked "study" isn't a study at all, it's a summary written for public consumption. Second, we get no information about how the figures were derived- were these people presented with a multiple choice survey? What choices were available on that survey? Third, the whole study is built on people's self-reported analysis of their own motivations. While valuable, I know that kind of data isn't fully reliable.