Coca Cola's performance is about the brand and the distribution, not the product. They also own and successfully operate much healthier product lines. At this

Coca Cola's performance is about the brand and the distribution, not the product. They also own and successfully operate much healthier product lines. At this time, they aren't what the market wants for the most part. Most place a higher value on the extremely low cost and good taste of sugary fizzy water. When that changes, whether for cultural, regulatory or other reasons, the Coca-Cola company will still be in an excellent position and possibly make even more money from its healthier products. Also, as a private consumer, I don't really appreciate attempts to protect me from myself.