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Why would you need third-party cookies for advertisements?

• vntok 7y ago
  Because managing advertisers and selling ad space is extremely time-consuming or expensive to set up and maintain, and most companies being SMBs they don't have the necessary manpower to do so?
  • layoutIfNeeded 7y ago
    I don’t see how this necessitates cookies at all.
    • vntok 7y ago
      How do you propose to implement ad rotation (a different ad from a different advertiser served on each pageload, important for sales), ad discrimination (different ad from same advertiser once a click was registered on an ad by a particular user) or fraud prevention controls without tracking? Or maybe I'm misunderstanding and you are suggesting to replace cookies with browser or DNS fingerprinting?
      • layoutIfNeeded 7y ago
        >ad rotation Show them in random order, or based on timestamp. >ad discrimination I don't want to be discriminated. If I have to watch ads, then I want the same ads as everyone else. I don't see how that's a problem, as billboards and TV ads are the same for everyone too.