I wrote the article linked-to above, and I'd like to add a couple of things to your (great!) comment: I agree with your analysis of incumbents and entrants. I

I wrote the article linked-to above, and I'd like to add a couple of things to your (great!) comment: I agree with your analysis of incumbents and entrants. I think it's a clever, really clear way of looking at it. RE: your 2nd point: Novelr.com is about writers who are posting their fiction online, in a serialized, once/twice-a-week format, and then turning their work to ebooks for sale on the various ebook stores. That's one trend to watch out for, and I can say with confidence that there is a market, however inconsistent the quality may be. There are customers out there for the entrant, and they are biting. (Plus there's also fanfiction, and sites like Fictionaut, where writers read, comment, and suggest (mostly grammatical & spelling) edits on each others' work. I've been seeing trends like this for about four years now.) It's pretty cool stuff - dynamic, engaging fiction, some good writing (see: http://webfictionguide.com http://webfictionguide.com - for the good ones). RE: Your 3rd point: we're building Pandamian (http://pandamian.com http://pandamian.com), a tool that attempts to make this write-online/publish-to-ebookstores thing accessible to all writers. It's mostly a response to the community's needs - with the mantra that 'writers should not need to read a single line of code'. Our hope, at least, is that the app would allow all kinds of writers the ability to write a book online, get a community of readers around their books, and then publish to the Kindle/Kobo/Smashwords store. We launched on Tuesday, and now have a small group of very vocal users.