Exactly my point, Amazon makes money on the content. If it was viable to charge more money for the device, I'm sure they would but they need those (or some oth

Exactly my point, Amazon makes money on the content. If it was viable to charge more money for the device, I'm sure they would but they need those (or some other) devices in people's hands. Therefore, they can't charge more for the device. That is my point, they don't know how to make more money with it without totally changing their strategy.