To those of us that know Photoshop really well, the process is more advanced than what the author suggests. For me, Photoshop is equivalent to pencil and paper

To those of us that know Photoshop really well, the process is more advanced than what the author suggests. For me, Photoshop is equivalent to pencil and paper -- I can see where things ought to be, how they actually might look on screen, and whether or not it is visually appealing. I don't fault the author for having his own process, as it seems to be working for him, but having never done it the other way, I can't imagine how he can condemn it. The argument seems, at a glance, akin to a lifelong vegetarian railing against steak. I don't work too dissimilarly, in that I will start a layout in Photoshop, start coding, then drop back into Photoshop when I need a new visual element, but when I need to plop a logo or button onto the page, I generally have it at least roughed out in Photoshop. My process works for me, generally, and I've done it both ways, but without prototyping the page in some way, I have a harder time envisioning what to code.