Total demand in the long run may be inelastic, but when it's on discount there are certain people who will stock up on it. Toilet paper right now effectively i

Total demand in the long run may be inelastic, but when it's on discount there are certain people who will stock up on it. Toilet paper right now effectively is at a very steep discount relative to its true market value. Hoarding could be stopped, or at least mitigated, by price increases. Shortages could be avoided that way. However, the prospect that toilet paper prices might rise is more worrisome to regulators than there not being any toilet paper to buy at all.