In isolation of actions, sure. But in the scope of Facebook's normal actions...? Are we so easily distracted by the sparkly costless action that they now take

In isolation of actions, sure. But in the scope of Facebook's normal actions...? Are we so easily distracted by the sparkly costless action that they now take that we forget the several known (and who knows how many unknown) deceptive and harmful actions they have intentionally taken against us in pursuit of money? I'm not trashing them for doing something good. But just as I don't bow to the guy on the street that puts his candy wrapper in the rubbish bin instead of throwing it on the ground, I don't admire FB for giving out something they already possessed and were not having a planned use of.