It’s a brand-name on the consumer’s end. Meaning that the lay person will not only be searching their content library, they’ll also be more familiar and trustin

It’s a brand-name on the consumer’s end. Meaning that the lay person will not only be searching their content library, they’ll also be more familiar and trusting for buying if it’s through Amazon. By creating a reader for their content library, they’re actually providing a different service than just books: ease of use. The consumer doesn’t have to worry about seeking out the book, trying to figure out if it’ll run on their device (Yes, this can be screwed up), trying to buy it, and then trying to locate the file to install it.