Everyone likes to vilify the content farms and scrapers (and they deserve it) but the real villain behind all of this is CPC/CPM based advertising. Can you ima

Everyone likes to vilify the content farms and scrapers (and they deserve it) but the real villain behind all of this is CPC/CPM based advertising. Can you imagine a world where your attention was sold off based on how long you stayed on a page rather then how often you switched pages? If google wants to fix their search results, they should focus on fixing adsense. The technology to more accurately measure a viewer's exposure to an ad are there, it just needs a trustworthy player to bring it to market. Someone trusted by both users and advertisers. Google made click/impression-based advertising appealing to both groups and it made them what they are now. It's time to get away from it.