Actually, I'd say that even if they think they're a household name, they should still explain what they do. I'm not very tuned into the consumer economy and the

Actually, I'd say that even if they think they're a household name, they should still explain what they do. I'm not very tuned into the consumer economy and there are likely a lot of "household names" I've never heard of. It gets old researching every company name that's not familiar :-(