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I have a similar question - why is Amazon not in the ad business?

• jmknoll 7y ago
  They very much are. Amazon's advertising business made $14 billion last year https://marketingland.com/amazons-booming-ad-business-grew-by-40-in-2019-275312 https://marketingland.com/amazons-booming-ad-business-grew-b...
  • tasssko 7y ago
    The question should be what business isn’t Amazon in!
  • diyseguy 7y ago
    I guess I meant the web advertising business. Since they are the premier site hosting service, the dream would be to launch a site and have it pay for itself with ads, but they haven't gone there for some reason.
• daxfohl 7y ago
  Or search. Seems like they could give Google a run. I'd assume they have the infra and the expertise. I'd also assume someone there has already had that idea and run the numbers and decided against it. Maybe they have a gentleman's agreement with Google that they won't compete and Google will reduce their ad rates.
  • vikramkr 7y ago
    They already do give Google a major run for their money in probably the most important search category - product search, where they have a 54 percent market share. That's the most ad friendly category - people looking to buy stuff! When you want to buy something - how often do you type it into Google, versus go to Amazon and type it into their search bar? I really doubt there's a gentlemans agreement - bezos does not seem like that kind of guy, and they are really causing a lot of pain for Google eating into what should be one of their most profitable advertising streams. https://www.searchenginewatch.com/2019/08/01/amazon-google-market-share/ https://www.searchenginewatch.com/2019/08/01/amazon-google-m...
  • sgerenser 7y ago
    Remember Amazon A9? Started in 2003. Now the domain just points to The Amazon home page.