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Without the ads being displayed, isn't the bar/restaurant etc in violation of it's contract with their cable/satellite provider?
by berbec 7y ago
Without the ads being displayed, isn't the bar/restaurant etc in violation of it's contract with their cable/satellite provider?
- ajiang 7y agoIt likely isn't in the contract now, but it might be in the future in way form or another.
- werber 7y agoif it's switching the input source, I think that's a more grey area. It's legal for them to change the channel? I'm interested to see what comes of this
- admiral33 7y agoAlso interested, maybe if this takes off it will push advertisement infrastructure closer to hardware?
- npalansky 7y agoTotally understand where you're coming from, we the same concern at the beginning. We read through a bunch of TOSs and found that some prohibit the bars from modifying the stream, but they're allowed to change the channel / input whenever they want. We specifically designed our hardware to comply with this by changing the input on the TV instead of modifying the cable stream.
- AdamJacobMuller 7y agoThis was my initial thought as well and this is a very clever way of splitting the baby. I hope you don't get sued out of existence.
- goodside 7y agoWhat prevents the TOS from changing to prohibit any automated attempt to circumvent the display of ads? The providers would have a huge incentive to do this if you become successful.
- mNovak 7y agoSomehow TiVo made it all these years on the premise of dodging ads. Not 1:1, but it gives hope.
- mortenjorck 7y agoI'd consider this inevitable, but that just makes it a race to strike a revenue-sharing (and integration) deal with the providers.
- quickthrower2 7y agoThats a loophole. I’ll bet that’ll get closed if this is successful. I think you’d need to work with tv providers not against them.
- babypuncher 7y agoIt may be a loophole, but I have a hard time seeing how it could be closed. Telling users they can't change the channel or turn off their TV when an ad is playing will never fly.
- wrkronmiller 7y agoIANAL but I imagine they could throw in words like “automated” to work around that, assuming anyone reads the TOS and cares to begin with
- quickthrower2 7y agoIt depends who has the most power and BATNA. The sports network or the bar owner? Home viewers are a different thing.