Google isn't necessarily cheating. Perhaps, just perhaps, when people search Google for those things, they really do prefer the Google.com results that come up

Google isn't necessarily cheating. Perhaps, just perhaps, when people search Google for those things, they really do prefer the Google.com results that come up. It's a name they already know and trust, so clicking the link seems like a no-brainer. They don't need to cheat to get their own results to head to the top of the list.