> I think the parties that would suffer most would be the companies that have specialized in providing and generating targeted advertising I don't think they w

> I think the parties that would suffer most would be the companies that have specialized in providing and generating targeted advertising I don't think they would be hurt that much, they would still provide advertisement, just less. The small niche company is the one that will be hurt... they now will compete in every category which is going to be much more expensive than small niche categories. If anything, it sound like remove targetting will make much more money for Google. The one paying higher CPM will increase the CPM for everyone instead of his niche.