The idea was to effectively have a standard pantry subscription service to a very good library of ingredients and provide cooking instructions, recipes based on

The idea was to effectively have a standard pantry subscription service to a very good library of ingredients and provide cooking instructions, recipes based on what you had on hand - as well as providing a dietary input to what you make on a regular basis. Having a standard pantry which is filled with regular ingredients, but minimally packaged, marketed, etc... would result in a lower waste footprint for the environment to boot. Further, I want to have single-use-plastics reduced as much as is possible. So, it was based on a more sustainable packaging model.