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This means the $7000 billboard on the 101 in San Francisco was a significant portion of revenue. Gabriel, looking back on that, do you think it was worth it, an
by stanleydrew 16y ago
This means the $7000 billboard on the 101 in San Francisco was a significant portion of revenue. Gabriel, looking back on that, do you think it was worth it, and would you advise other startups to try it given similar revenue numbers?
- epi0Bauqu 16y agoAbsolutely.
- axod 16y agoPresumably it's the sudden jump on Jan 3rd onward here? If so seems like money well spent indeed. http://duckduckgo.com/traffic.html http://duckduckgo.com/traffic.html
- rudiger 16y agoI'm reminded of the only time Twitter ever spent money on marketing (SXSW 2007)[1]. They negotiated with the festival to put flat panel screens in the hallways. They paid $11,000 for this and set up the TVs themselves. [1] http://www.quora.com/What-is-the-process-involved-in-launching-a-start-up-at-SXSW/answer/Evan-Williams http://www.quora.com/What-is-the-process-involved-in-launchi...
- ashleyw 16y agoI'd say most of the traffic came indirectly via press who covered the story, rather than the actual billboard itself. It's been done, and I don't think the press will cover the same story twice, so don't expect the same results DDG had.