Do not forget that you represent a small minority of tech literate people. There's plenty of people that don't know how to properly use a search engine, hell t

Do not forget that you represent a small minority of tech literate people. There's plenty of people that don't know how to properly use a search engine, hell there's plenty who don't know what a search engine is. Plus, search engines have a role in the consumer decision journey, but don't fulfill all the roles. Just to add up, with SEM (paid ads + SEO) search results have a big chance of being biased nowadays, and you should always take that into consideration.